The 49-year-old Real Housewives of Miami star — who has rekindled with ex Marcus Jordan — wore a zebra print jumpsuit as she modeled pieces from her eponymous jewelry range Larsa Marie.

Fans did not pay attention to Pippen’s sparkling pieces as they compared her image to former BFF Kim Kardashian, 43.

‘What in the Kim Kardashian wannabe is going on?’ one person asked in the comments.

Another stated, ‘At first I thought this was Kylie [Jenner] when I was scrolling. Then I thought it was Kim. But this is definitely not Larsa.’

The thought that Larsa did not look quite like herself was nearly unanimous among the comments from her following of 5.4 million.

One comment read, ‘Is Larsa in the room?’ while another asked, ‘Larsa is that you?’

Someone else chimed in, ‘Who even is this? AI for the win,’ with a crying laughing emoji.

Another critic stated plainly, ‘That’s not what you look like.’

Despite the criticism, the post has managed to rack up more than 42,000 likes so far.

In the snapshot, Larsa’s blonde highlighted hair was swept into a sleek ponytail set at the top of her head.

Her face was fully made up in a full palette of warm-toned, embellishing cosmetics including fluttery lashes and a glossy lip color.

The Kim comparisons come several years after the stars’ friendship dissolved.

In early 2022 Larsa spoke about what ended her relationship with Kardashian and her family.

On an episode of Real Housewives of Miami she claimed that she was ‘too close’ to the famous family and bore witness to what went on behind closed doors, which made her ‘a problem.’

Larsa revealed: ‘I don’t even know what happened. I was best friends with [Kim] and I love her and I love [Kim’s now-ex-husband Kanye West] and I just was the person who was stuck in the middle.

‘I took a beating because I was the friend that was basically there and saw everything and that basically was the demise of our relationship. I knew too much, I was a problem and so whatever. That’s kind of what happened.’

It came after she had also said in a November 2020 interview with Hollywood Raw, when Kim was still married to Kanye, ‘If Kanye feels like him and Kim are better without me, then let them be without me. I’m okay with that… I will survive.’